Demand for Apple Inc.'s latest iPhone 15 models is surging, as the basic model is experiencing significantly longer delivery times compared to its predecessor. According to data from Counterpoint Research, customers in the US now have to wait for 10 days to receive the base model, which is a notable increase from the six days it took for the previous generation device. This indicates a high level of interest and demand for the new iPhones.
Similarly, in Apple's biggest overseas market, China, the wait times for the basic iPhone 15 have quadrupled compared to last year. This demonstrates that Apple is successfully attracting customers in the face of strong competition from rival devices, such as Huawei Technologies Co.'s popular Mate 60 Pro. Counterpoint analyst Archie Zhang expressed surprise at the longer wait times in China, as they had expected them to be similar to last year's.
On the other hand, the top-tier model, iPhone 15 Pro Max, has reached record pre-order waiting times, suggesting that it is the most coveted iPhone in China. This model has seen significant upgrades that have caught the attention of consumers.
Interestingly, the increased delivery times for the iPhone 15 models have not led to elevated resale prices, according to Bloomberg's previous reporting. Scalpers in China are only able to command moderate premiums for the devices. This implies that a portion of the demand may be driven by people trading in their existing iPhones.
Counterpoint's Ivan Lam points out that Apple's trade-in program is expected to play a crucial role in reducing barriers for those considering a new phone purchase. In a year marked by declining smartphone demand, this program has become an important contributor to Apple's market dominance. It not only attracts customers looking to upgrade their devices but also helps maintain Apple's stronghold in the market.
Overall, the iPhone 15 models' extended delivery times and strong demand highlight the appeal of Apple's latest handsets. The upgraded features and the trade-in program are driving significant interest from consumers, particularly for the basic model, which is experiencing longer wait times in both the US and China.