In a surprising move, Apple Inc. is preparing to introduce an Android app for its TV+ streaming video service, marking the first time the platform will be available on Android phones. This development, set to be revealed as early as Wednesday, signifies a shift for Apple, which has traditionally kept its services exclusive to its own operating systems and select third-party platforms.
While Apple Music has been available as an Android app, the decision to extend TV+ to Android users demonstrates the tech giant's intent to broaden its reach and compete with streaming heavyweights like Netflix and Disney+. Despite successful shows like Severance and Ted Lasso, industry sources indicate that Apple TV+ still trails behind major players in terms of viewership.
Originally priced at $4.99 per month, Apple TV+ now costs $9.99 monthly. Speculations about an Android app for TV+ had surfaced last year, with Apple now gearing up for the official debut. Notoriously secretive about subscriber and revenue data for its streaming service, Apple seems keen on leveraging the Android market to attract a broader audience.
Additionally, Apple will offer access to its MLS Season Pass through the Android TV+ app, allowing fans to stream Major League Soccer matches. The MLS service, launched in February 2023, adds another layer of sports content to Apple's expanding streaming offerings. While Apple has not provided official comments on these developments, the move suggests a strategic shift aimed at elevating the presence of TV+ in the competitive streaming landscape.