Angelina Jolie, the renowned Hollywood actress and humanitarian, has recently announced the launch of her own fashion brand, Atelier Jolie. In a post on Instagram, Jolie stated that the fashion venture is a place for creative people to collaborate with skilled tailors, pattern makers, and artisans from around the world. The brand's purpose is to democratize the fashion industry and provide customers with access to a collective of emerging designers and master artisans.
Atelier Jolie aims to create one-of-a-kind pieces that embody personal creativity and purpose, using curated deadstock and vintage materials. The brand's inclusive online resource will help customers find garment makers, and there will be a diverse team of apprenticeships for refugees and talented but underappreciated groups.
Jolie's deep respect for the tailors and makers she has worked with over the years has inspired her to make use of high-quality vintage material and deadstock fabric that is already available. Atelier Jolie's mission is also to support the development of global artisans and creators by sharing the richness of their cultural heritage and helping them establish their own businesses.
Angelina Jolie is well known for her humanitarian and human rights work, having worked with the United Nations refugee agency UNHCR for over two decades. As a special envoy from 2012 until December 2022, she has dedicated herself to social justice issues and is now bringing her commitment to sustainability to the fashion industry.
Atelier Jolie is the latest in a long line of celebrity-owned brands, including Rihanna's Fenty Beauty, Selena Gomez's Rare Beauty, Kim Kardashian's SKKN, Lady Gaga's Haus Labs, and Travis Barker's Barker Wellness. However, Jolie's brand stands out for its strong commitment to sustainability, inclusivity, and cultural heritage.