Thailand is ramping up efforts to revive its tourism industry by enticing travelers to stay longer and spend more. The country, heavily reliant on tourism, is considering extending visa stays for tourists from select European countries to 90 days. Additionally, the Thai government plans to host around 3,000 cultural and sporting events, such as music concerts and marathons, throughout next year to attract visitors.
Prime Minister Srettha Thavisin, who took office in August, has identified tourism as a key driver for economic growth. In a bid to boost tourist numbers, Thailand has already temporarily waived visa requirements for travelers from Russia, China, Kazakhstan, India, and Taiwan. The government has also urged airlines to introduce more routes and made efforts to streamline airport operations, reducing waiting times for visitors. Furthermore, starting next month, certain areas in Bangkok, Phuket, Chiang Mai, and Chonburi will allow nightlife entertainment venues to operate until 4 a.m.
Despite relaxing most pandemic-related travel restrictions, Thailand has seen average tourist spending fall short of pre-Covid levels and official estimates. In 2019, the country recorded nearly 40 million foreign arrivals, generating 1.91 trillion baht in revenue. Tourists spent an average of 47,895 baht per trip, which lasted about nine days. However, as of November 12th this year, Thailand has welcomed 23.2 million foreign tourists, resulting in 981.7 billion baht in tourist receipts. This puts the country's current spending per trip approximately 12% below the benchmark set in 2019.
The Tourism Authority of Thailand aims to restore foreign tourism revenue to pre-Covid levels and has set a target of generating at least 2 trillion baht ($57 billion) by 2024. To achieve this, Prime Minister Srettha recently announced the upcoming "Winter Festival" celebrations. This festival will showcase Thailand's vibrant cultural traditions and include events such as the Loi Krathong festival, Bangkok Marathon, and New Year festivities. By offering unique cultural experiences and incentives for longer stays, Thailand hopes to draw in more tourists during the high season between November and January.
Prommin Lertsuridej, Secretary-General to the Prime Minister, states that the government will focus on creating additional attractions and promotions to encourage tourists to extend their stay. By offering more events and improving the nightlife scene, Thailand aims to entice tourists to spend more during their visit. These efforts are part of a comprehensive strategy to revitalize the tourism industry and boost economic growth in the country.