Amazon unveils advanced AI chip for cloud services, as competition with Microsoft heats up

28-11-2023
PixelVortex
Amazon unveils advanced AI chip for cloud services, as competition with Microsoft heats up
The logo of Amazon is seen at the company's logistics centre in Boves, France
REUTERS/Pascal Rossignol
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In a bid to dominate the artificial intelligence (AI) market, Amazon.com (AMZN.O) has unveiled its latest offering—a new AI chip for its cloud computing service. The announcement came at a conference in Las Vegas, where Amazon Web Services (AWS) Chief Executive, Adam Selipsky, introduced the Trainium2, the second generation chip designed specifically for training AI systems. Selipsky proudly claimed that the Trainium2 chip is four times faster than its predecessor while being twice as energy efficient.

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This move by AWS comes shortly after Microsoft (MSFT.O) announced its own AI chip named Maia, intensifying the rivalry for AI dominance. The Trainium2 chip will not only compete with Microsoft's Maia but also with Google's (GOOGL.O) Tensor Processing Unit (TPU), which has been available to Google cloud computing users since 2018.

Selipsky confirmed that AWS plans to begin offering the new training chips starting next year. This wave of custom chip development is a response to the growing demand for computing power required to advance technologies like large language models, which serve as the foundation for services such as ChatGPT.

Cloud computing companies are now introducing their own custom chips to complement Nvidia's (NVDA.O) AI chips, the current market leader. Nvidia has faced chip shortages in the past year, prompting AWS to announce on Tuesday that it will also offer Nvidia's latest chips on its cloud service.

In addition to Trainium2, Selipsky revealed another exciting development called Graviton4. This is the fourth custom central processor chip introduced by AWS, and it boasts a 30% increase in speed compared to its predecessor. Microsoft, on the other hand, recently announced its own custom chip, Cobalt, designed to rival Amazon's Graviton series.

Both AWS and Microsoft are utilizing technology from Arm Ltd (O9Ty.F) in their chips, signaling a move away from traditional chip manufacturers like Intel (INTC.O) and Advanced Micro Devices (AMD.O) in the cloud computing industry. Oracle (ORCL.N) has also chosen to use chips from startup Ampere Computing for its cloud service.

With these advancements, it is evident that the competition between cloud computing giants is heating up. The race to develop efficient and powerful AI chips reflects the growing importance of AI in various industries. As AI technologies continue to evolve, the battle for AI superiority is only expected to intensify in the coming years.